Wednesday, November 28, 2012

Small Business...WHAT IS IT TO YOU?

Small Business Saturday and Cyber Monday. What is it to you?

7952 participates in both via our online Boutique. I do think this is a great way to help promote your business and possibly gain customers. I remember when I first heard about Small Business Saturday last year. I thought it was a good idea. I understand the notion of helping small businesses; however, being a small business owner myself I don't understand why many think we should have to discount our products or services to gain a customer base. Do you think discounting is part of the reason some small businesses are struggling? Giving away too many products for free? Polling a few people I did find that if your business is not giving a percentage off in some form they aren't interested in viewing your products or services.

Small Businesses must set a standard and be consistent. If discounting hasn't worked it's time to reevaluate and make the necessary changes to move forward. Make it your business to make Everyday Small Business Day for your company. Promote your business and stay connected.

I guess I'm on a different level. Being a customer of many other businesses I'm more concerned with quality and customer service than getting discounts. If discounts are offered that's just an added bonus. What do you think?

Designing with you soon!