Small Business Saturday and Cyber Monday. What is it to you?
7952 participates in both via our online Boutique. I do think this is a
great way to help promote your business and possibly gain customers. I remember
when I first heard about Small Business Saturday last year. I thought it was a
good idea. I understand the notion of helping small businesses; however, being
a small business owner myself I don't understand why many think we should have
to discount our products or services to gain a customer base. Do you think
discounting is part of the reason some small businesses are struggling? Giving
away too many products for free? Polling a few people I did find that if your
business is not giving a percentage off in some form they aren't interested in
viewing your products or services.
Small Businesses must set a standard and be consistent. If discounting
hasn't worked it's time to reevaluate and make the necessary changes to move
forward. Make it your business to make Everyday Small Business Day for your
company. Promote your business and stay connected.
I guess I'm on a different level. Being a customer of many other businesses
I'm more concerned with quality and customer service than getting discounts. If
discounts are offered that's just an added bonus. What do you think?
Designing with you soon!